ID 001011
Product name

Breth

Breth is a first-of-its-kind breathwork and meditation guide worn around your neck, resting on your sternum. Paired with an app, it uses synchronized audio, visual, and near-silent haptic cues to lead you through sessions personalized to your baseline breathing metrics. Breth's invigorating pulses, combined with audio and visual guidance, provide an immersive experience that leads you through breathwork exercises and enhances your focus to prepare you mentally to take on your day.
The problem you are solving

Our breath is the first thing we learn how to do as humans, yet scientists have discovered that over 70% of humans breathe incorrectly, which is a major contributor to a range of chronic issues, including: Anxiety: Shallow breathing can stimulate the "fight-or-flight" portion of our nervous system, which can lead us to exist in a chronic anxiety state. Poor Sleep Quality: Inadequate breathing patterns can disrupt sleep, leading to insomnia and other sleep disorders. Fatigue: Shallow or irregular breathing can result in lower oxygen levels, causing chronic fatigue and low energy. Reduced Focus and Concentration: Insufficient oxygenation due to poor breathing can impair cognitive functions, leading to difficulties with focus and concentration. Cardiovascular Issues: Poor breathing can increase blood pressure and heart rate, contributing to cardiovascular problems over time. Weakened Immune System: Inefficient breathing can lower the body's ability to fight infections, weakening immune response. Muscle Tension and Pain: Poor breathing techniques can contribute to muscle tension, particularly in the neck and shoulders, leading to chronic pain and discomfort. Breth is designed to help users get into the habit of doing breathing exercises, empowering them to own the pressures of life, build readiness habits, and start feeling focused.

Study Title (long)

Breth End-to-End Usability Testing

Intended Use & Areas of Interest
  • General Health and Wellness
Brief description of how to use

How to use: - Start by wearing Breth. Slip the optional necklace attachment around your neck or simply place your Breth device on your sternum while lying down. - Breth pairs instantly to the app on your smartphone. From there, choose between Breth’s Breathwork Exercise or Experiences Modes. - Breathwork Mode begins by measuring your breathing and then leads you through specific breathing exercises to unlock the benefits of breathwork. - The Experience Mode guides you through meditative moments that reset your focus and boost your inner drive. - Breth uses smart sensors to track your personal breathing rate metrics. This allows for recommendations that tailor your breathwork sessions to you.

Seeking
  • Evaluators
  • Investors
Target Market

Canada and Outside Canada, ,

Exclusion Criteria

Unable to travel to True Angle office

Evaluation Period

05/07/2024 - 30/09/2024

Evaluator Sex & Age

Male Female Non-binary , From 18 to 90

Evaluator Compensation

Coupon for discounted product

Commitment of Evaluators

1 hour

Length of Follow-up (Months)

0

Story Inspiration

True Angle (our parent company) was born out of a genuine need to address the debilitating impact of dysphagia (the medical term for a swallowing disorder) on individuals' quality of life. Founded by clinicians and engineers who witnessed firsthand the struggles faced by patients unable to access essential equipment due to logistical challenges, True Angle set out to revolutionize healthcare delivery. The inception of Breth, a breathwork product aimed at enhancing general health and mental well-being, marks our commitment to empowering people globally to take charge of their own health through innovative wellness solutions. Our vision is to be pioneers in advancing health and fostering innovation that truly transforms lives. Guided by our core values of passion for innovation, interdisciplinary collaboration, customer-centric focus, and transparency, we strive to create science-backed technologies that provide our users with tangible value and meaningful insights. True Angle's mission is clear: to develop data-driven biofeedback technology that prioritizes individual needs and fosters holistic health connections. Join us on this journey as we redefine wellness and inspire positive change worldwide.